Ice Digital Media FAQ – Social Media Video Production for Auckland Businesses -

If you’re a business owner in Auckland looking to boost your brand with Social Media Video Production, you likely have questions about where to start, how much it costs, and what kind of results to expect. At Ice Digital Media, we specialise in creating high-quality, affordable social media video content and reels tailored to modern marketing needs.

In this FAQ, we’ve answered the most common questions we receive from businesses, from real estate agents to fitness studios, so you can make confident, informed decisions about your video production needs.

Do you film Instagram and TikTok reels?

Yes, we do! At Ice Digital Media, we specialise in creating high-quality, vertical video content designed specifically for platforms like Instagram Reels, TikTok, and Facebook Reels. Whether you’re looking to boost engagement, grow your audience, or promote a product or service, we create content that’s optimised for social media performance.

Can you help create reels for my business?

Absolutely. We work with a wide range of Auckland businesses, from gyms and restaurants to real estate agents and professional services to develop reels that reflect your brand, showcase your services, and connect with your audience. Whether you have a clear vision or need help developing content ideas, we guide you through the process from planning to posting.

What’s included in a social media reel shoot?

Each social media reel shoot typically includes:

A pre-shoot consultation to discuss goals and content ideas
On-location filming using professional equipment
Direction and creative input during filming
Edited vertical video, formatted for Instagram/TikTok
Optional music, transitions, branding, and captions
Unlimited revisions

We offer packages for multiple reels, so you get more content in fewer sessions, perfect for ongoing posting.

How long does it take to film and edit a reel?

Most reels can be filmed in under an hour, depending on the concept and location. Edited videos are typically delivered within 2–3 business days, with faster turnaround available on request. We know timing is key for social media, so we work efficiently without compromising on quality.

Do you provide editing and captions for reels?

Yes, every reel we deliver is professionally edited, colour-corrected, and formatted for mobile viewing. We also offer custom captions, on-screen text, and branding to match your business’s tone and style. If you want, we can even suggest captions and hashtags for posting to maximise your reach.

How much does it cost to hire someone for reels?

The cost of hiring a videographer for social media reels in Auckland typically ranges from $300–$900 per reel, depending on the complexity of the shoot, editing requirements, and branding. At Ice Digital Media, we offer affordable packages for example, 4 reels for $380 + GST, designed specifically to make high-quality content accessible for SMEs and local businesses.

Is it worth paying for professional social media reels?

Yes, professional reels are an investment that can deliver real results. Well-crafted video content builds brand credibility, increases engagement, and helps you stand out in crowded social feeds. A professional videographer ensures your reels are visually polished, on-brand, and strategically edited, which significantly boosts their performance compared to DIY content.

Do you offer packages for multiple reels?

Yes, we do. We specialise in batch-shooting content, which allows you to get multiple reels filmed in a single session — saving you time and money. Our most popular package includes 4 reels for $380 + GST, perfect for businesses wanting consistent content without the hassle of planning individual shoots each time.

Can I get a monthly content package?

Absolutely. We offer flexible monthly content packages tailored to your business needs. Whether you need reels, promo clips, or behind-the-scenes content, we can schedule regular shoots and edits to keep your social media presence consistent and engaging. Monthly packages are ideal for businesses wanting to grow their brand and stay top-of-mind with their audience.

Will professional reels help grow my Instagram?

Yes, professionally made reels can significantly increase your Instagram reach, engagement, and follower growth. High-quality visuals, clean editing, and strong storytelling grab attention and keep viewers watching, which signals to Instagram’s algorithm that your content is valuable. This leads to better discoverability and helps grow your account organically. It is also important to note, Google is now indexing Instagram content to be found in Google search.

Can you help me come up with content ideas?

Definitely. At Ice Digital Media, we don’t just film, we collaborate with you on creative direction, scripting, and content planning. Whether you need ideas for promos, behind-the-scenes clips, testimonials, or trends, we help align your content with your brand goals and audience interests.

What’s the best format or length for a reel?

The best format is vertical (9:16), which fits Instagram, TikTok, and Facebook Reels perfectly. As for length, 15–30 seconds is the sweet spot — long enough to tell a story, short enough to hold attention. For educational or walkthrough content, up to 60 seconds works well if the pacing is right.

Do you help optimise reels for reach and engagement?

Yes, we optimise every reel for maximum impact. That includes adding on-brand captions, music, transitions, and hooks that grab attention in the first 3 seconds. We also offer guidance on posting times, hashtags, and content strategy to help your reels perform better on the platforms that matter.

How do I make my reels stand out from competitors?

Standing out comes down to authenticity, consistency, and creative storytelling. We help you highlight what makes your brand unique, whether it’s your people, your service, your space, or your values. With custom visuals, smart editing, and a clear content strategy, your reels won’t just blend in, they’ll stand out.

Do you film on-site at my business?

Yes, we specialise in on-location filming to capture your business environment authentically. Whether it’s a gym, café, office, or retail space, filming on-site helps showcase your unique atmosphere and operations, making your videos more engaging and relevant.

Are you available outside of Auckland?

We primarily serve Auckland and surrounding areas . If you’re outside this region, please get in touch, we’re happy to discuss travel arrangements and availability.

How soon can you start?

Our scheduling varies depending on current bookings, but we typically can start within 1–3 weeks of initial consultation. For urgent projects, please reach out early, we strive to accommodate tight deadlines whenever possible.

Do you have Google Reviews

Yes we do. We often update our Google Business Profile with recent video updates and promotional offers. Our Google Business Profile is a great way to keep up to date with what we have been up to, as well as view client feedback through our Google Business Reviews.