If you’ve ever searched for “promotional video cost in New Zealand”, you’ve probably found a wide range of prices. That’s because video production isn’t one-size-fits-all — the cost of a promotional video depends on several factors, from the length and style of the video to the experience of the video production company you choose.
In this post, we’ll break down what you can expect to pay for a promotional video in New Zealand, what influences the pricing, and how to get the best value for your investment.
Average Promotional Video Cost in NZ
In New Zealand, the average cost of a professionally produced promotional video typically ranges from $1,500 to $10,000+, depending on the scope of the project. However, affordable video production options are becoming more accessible, especially for small businesses or startups that don’t have large marketing budgets.
Here’s a general pricing breakdown:
| Video Type | Price Range (NZD) |
|---|---|
| Basic Promotional Video (1–2 minutes) | $800 – $1,500 |
| Mid-Range Promo Video | $1,500 – $5,000 |
| High-End Production | $5,000 – $10,000+ |
What Influences Promotional Video Costs?
Several factors impact how much you’ll pay for video production in New Zealand:
1. Video Length
- Short videos, typically under 60 seconds, are generally more affordable to produce due to their simpler structure and reduced production time. These videos often require fewer filming locations, less editing, and a shorter script, which helps streamline the overall production process. They’re ideal for social media, product highlights, or quick promotional messages — making them a cost-effective option for businesses looking to create high-impact content without a large budget.
- Longer videos often require more planning, scripting, and time spent on set, which can significantly increase production costs. With extended runtimes, there’s usually a need for a more detailed storyline, additional locations, multiple camera setups, and possibly more on-screen talent. Post-production is also more intensive, involving advanced editing, color grading, sound design, and incorporating graphics or subtitles across a longer timeline. These videos are ideal for company overviews, training materials, or in-depth brand stories — but they do demand more resources to execute effectively.
2. Production Quality
- Budget productions typically operate with a lean crew and basic gear, focusing on efficiency and simplicity to keep costs down. Instead of large production teams, these shoots might involve just one or two videographers handling multiple roles such as directing, filming, and editing.
- High-end productions may include professional actors, drone footage, motion graphics, and multiple shoot locations.
3. Pre-Production Requirements
- If your video requires a script, storyboard, or fully developed creative concept, this can increase the overall production cost — but it’s also a crucial part of crafting a compelling video. Pre-production services like scripting and storyboarding help clarify your message, define the visual style, and plan each scene in advance, making the filming process more efficient and focused. This stage may involve creative consultations, writing dialogue or voiceover scripts, and designing visual plans that map out the flow of the video. While it adds to the upfront cost, investing in solid pre-production often leads to a smoother shoot and a more polished final product — especially for promotional or brand videos that need to communicate clearly and leave a lasting impression.
- Some video production companies include this in their package, while others charge separately.
4. Editing & Revisions
- Post-production is where your raw footage is transformed into a polished, professional video — it’s the stage where your content truly comes to life. This process includes selecting the best clips, editing them together seamlessly, adding music, sound effects, voiceovers, and applying color correction or visual effects to enhance the overall look and feel. Graphics, subtitles, and branding elements like logos or calls-to-action are also often added during this phase. Post-production plays a critical role in shaping the tone, pacing, and emotional impact of your video. Even the most beautifully shot footage can fall flat without strong editing, making this step essential to delivering a high-quality final product that aligns with your goals and resonates with your audience.
- Some services include unlimited revisions, while others may charge after the first few.
Tips for Getting the Best Value
- Be clear on your goals: It’s important to have a well-defined purpose for your video from the outset. Are you aiming to increase brand awareness, drive sales, boost engagement, or perhaps educate your audience? Knowing your objectives helps guide the entire production process, from the type of video you create to the style, messaging, and call-to-action. Clearly identifying your video’s purpose ensures that the final product aligns with your business goals and resonates with your target audience, making it a more effective marketing tool.
- Choose a company that understands small business needs: Selecting a video production company that is familiar with the unique challenges and goals of small businesses can make all the difference in creating a video that truly speaks to your audience. Small businesses often have limited resources, so it’s important to work with a production company that offers flexible pricing, creative solutions, and a clear understanding of how to maximize impact without overspending. Look for a team that is willing to collaborate closely with you, offering personalised service and advice on how to make the most of your budget. A company that understands the nuances of small business marketing will be able to tailor the video production process to meet your specific needs, whether that’s creating cost-effective promotional videos or developing a clear, engaging message that helps you stand out in a crowded market.
- Ask about package options and what’s included: Before committing to a video production company, it’s crucial to understand exactly what’s covered in the package you’re considering. Some companies offer all-inclusive packages that include everything from scriptwriting and storyboarding to music licensing and video delivery, while others may charge separately for additional services. Be sure to inquire whether the package includes pre-production planning, such as the creation of a script or the development of a storyboard, as these are essential for ensuring your video aligns with your goals. Additionally, ask about music licensing — certain tracks require payment for commercial use, and you want to ensure the music in your video is legally cleared. Also, clarify the delivery formats provided — whether you’ll receive the video in multiple resolutions, optimized for social media platforms or websites, and if there’s any flexibility for custom formats to fit your specific needs. Knowing all the details upfront ensures there are no surprises down the line and helps you choose the best package for your needs and budget.
Final Thoughts
Online video is crucial for SMEs, enhancing brand visibility, engaging customers, and driving sales through captivating visuals. So, how much does a promotional video cost in New Zealand? The answer varies depending on several factors, including the complexity of the project, the length of the video, and the level of production involved. However, the great news is that high-quality video content doesn’t have to come with a hefty price tag.
With the right video production partner, you can achieve professional, engaging promotional videos that effectively convey your message, represent your brand, and stay within your budget. Whether you’re looking for a simple, quick-turnaround social media video or a more elaborate corporate video, the key is working with a team that understands your needs and can deliver the best results at a fair price.
