If you’ve ever searched for a Video Production Company in Auckland, you’ve probably seen the terms videography and video production used interchangeably. While both involve capturing and creating video content, there’s an important distinction between Videography and Video Production, one that can impact the quality, scope, and storytelling power of your final video.
Let’s break down what makes them different and when to choose each.
What Is Videography?
Videography typically refers to the process of recording live events or activities, such as weddings, corporate functions, fitness classes, or short promotional shoots. A videographer usually works solo or with a small crew, focusing on capturing what happens in real time.
Videography is about documenting moments rather than crafting a full-scale production. The emphasis is on good camera work, lighting, and quick editing. For example, filming a same-day social media video for a café, gym, or event is a form of videography, quick, effective, and focused on visual impact.
What Is Video Production?
Video production, on the other hand, is a broader and more strategic process. It includes everything from concept development and scripting to filming, editing, sound design, and post-production.
A Video Production Company handles the entire process, from pre-production planning to final delivery, often involving multiple specialists: directors, editors, sound engineers, and producers. This approach is ideal for brand campaigns, promotional ads, or storytelling content that requires planning, structure, and polish.
In short:
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Videography = capture and deliver.
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Video Production = plan, create, and produce.
Why the Difference Matters for Businesses
If your goal is to capture quick content, for example, same-day Social Media Reels or event coverage, videography is perfect.
But if you’re building a brand story, launching a new product, or want content that fits into a larger marketing campaign, you need full video production.
Understanding the difference helps you choose the right service for your goals, and budget. Many Auckland businesses now use both: fast Rapid Reels for ongoing social content, and full productions for major campaigns.
