We specialize in high-quality real estate photography and videography, capturing stunning visuals that showcase every property at its best. With a passion for content creation, we produce eye-catching photos and immersive videos that help properties stand out and attract buyers.
Real Estate Auckland Social Media Reels
At Ice Digital Media, we specialise in social media reel production for Auckland real estate agents, from polished property walkthroughs to engaging Q&A content that builds trust and drives enquiries.
As specialists in creating Real Estate Content for Social Media, we’ve seen a surge in Auckland agents looking for short-form, high-impact video to market their listings and build a strong personal brand. Social media reels are now one of the most effective ways to attract buyers, engage followers, and keep your profile top-of-mind in a competitive market, and the agents who embrace them are pulling ahead fast.
We’ve explored this trend in detail here: Why Auckland Real Estate Agents Must Adopt Social Media Reels in 2025.
To make things simple, we’ve answered the most common questions we get from real estate professionals who want to stand out online and get real results from their content.
Q&A: Real Estate Content for Social Media
Q: What is Real Estate Content for Social Media?
A:It’s short-form, scroll-stopping video crafted specifically for real estate marketing on platforms like Instagram, TikTok, and Facebook. At Ice Digital Media, we produce polished reels that showcase properties and agents in a way that’s both visually engaging and algorithm-friendly, helping your content cut through the noise and reach the right buyers fast.
As technology evolves, AI is becoming a game-changer in how real estate content is planned, created, and optimised for social media. From smart editing tools to predictive analytics that show you when and where to post for maximum impact, AI is reshaping the way agents market their listings. We’ve covered this in more detail here: Real Estate Agents and AI – What You Need to Know in 2025.
Q: Is real estate content the same as standard property videos?
A: No way. Standard property videos tend to be long and static, great for websites, Trademe Listings, OneRoof Listings, but not for feeds. Real estate content for social media is vertical, 15–30 seconds long, and created to grab attention within the first 3 seconds. Think fast, flashy, and focused on selling.
Q: What types of real estate content do you offer for social media?
A: We offer:
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Listing reels: Quick walkthroughs with key highlights.
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Agent spotlight reels: Humanise your brand by showcasing the person behind the listings.
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Auction recaps: Capture the energy and outcome, powerful social proof.
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Q&A videos: Build trust by answering common buyer or seller questions right on camera.
Q: Why should real estate agents invest in social media content?
A: Because attention equals bookings. High-quality real estate content for social media builds brand trust, boosts engagement, and drives enquiries, way faster than any static ad ever could.
Q: How many listings do you film in one session?
A: We can batch multiple listings in one shoot, which is efficient and cost-effective. Most agents book 2–4 listings per session to stay consistently active online without doubling the hassle.
Q: What’s the turnaround time for real estate content for social media?
A: We turn around polished reels in 48 hours, or faster if you’re in a rush. Your properties hit feeds fast, so you don’t lose momentum.
Q: How much does it cost?
A: Pricing for standalone real estate content for social media reels starts at NZD $150–$200, depending on complexity. We also offer value packs like 4 reels for $400 + GST, making it easy and affordable to stay consistent with your content.
Q: How can I book a package?
A: Ready to elevate your listings? Reach out and we’ll send over a rate card. Mention this page and you’ll get 20% off your first four property reels as our welcome to the real estate content world.
Interested in our services? Contact us for a rate card.
Ready to collaborate? Enjoy a 20% discount on your next three property listings!
